Steve Koenig is the Director of Industry Analysis at the Consumer Electronics Association (CEA). As a part of CEA’s market research team, Koenig directs the Market Activity Report and Analysis Program (MARA), which tracks factory shipments of consumer electronics (CE) products to U.S. dealers, and oversees the semi-annual CE Industry Forecast.
Koenig’s other duties include development of consumer research initiatives; crafting analysis of CEA’s consumer research and shipment data and responding to member and media inquiries for both in-home and on-the-go CE technologies.
Koenig brings 15 years of analytical and writing experience within the CE industry to his position. Prior to joining CEA, he worked as an analytic consultant for comScore Media Metrix and earlier as technology industry analyst and account manager at The NPD Group/PC Data Inc. In addition, Koenig was a senior editor at CMP Media’s former Computer Retail Week, authoring news stories about imaging hardware and software, entertainment software and e-commerce. He also worked at ARS Inc. as a competitive analyst focused on the IT printer industry.
A native Texan, Koenig graduated from the University of North Texas in Denton, Texas, with a bachelor’s degree in marketing. He currently resides in Fairfax, VA.